Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
The difference between that of saying, you know, here's the numbers we hold ourselves accountable to.
Those numbers aren't what we want them to be.
Here's why.
Here's what we're doing about it.
Share price is fine.
The difference between that and, you know, publishing your quarterly results and going, we missed
Um it which would have you know had a kind of catastrophic impact on the share price is
I think that that's true within organizations as well.
Departments, individuals, teams get a reputation for being capable operators.
Doesn't mean they always hit their numbers.
It means they understand their numbers.
It means they understand what's affected what's gone on.
It means they can explain their plan.
It means they've shifted their plan if it's not working.
But it doesn't necessarily mean, you know, they they're never subject to bad luck or adverse trading conditions or, you know, whatever else it might be.
And I think building up that reputation for competence and particularly operational competence is so valuable in in any corporate environment, but especially um such a multidisciplinary environment as SEO, where you need engineering to trust you, you need product to trust you, you need brand to trust you, you need leadership and uh finance, like all of these different things feed into both being successful and being recognized for the success that you drive.
And I think one of my favorite stories around this is the origin of the word accountability, which uh I only uh learnt relatively late in in my career, was I I always thought it meant basically a as a synonym for consequences, right?
So y to hold someone accountable is to, you know
they don't get their bonus or or they get fired or that you know whatever.
Like that that's what accountability means.
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