Will Critchlow
speaker
1,140 appearances
7 recordings
1 series
first heard Mar 2025
last heard 6 Feb
Will Critchlow’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
And so I think you're absolutely right.
We need to we need to ground our hypotheses in how it benefits the user ultimately.
And that, to my mind, is the the kind of big picture societal level good of the work that we do as uh as SEOs or or or in the generative world is if we do our job well,
We're kind of helping the economy run better.
We're helping people buy the products that they should, right?
I I'm a big f fan of trade, right?
I you want the money more than I want the shoes, I want the shoes more than you want the money.
So we swap the money and the shoes, right?
The it makes both of us better off.
And uh the more that we can facilitate that, remove those frictions, get people buying the right things, then the more that incentive there is on both sides for the the vendor to uh describe these things accurately and to build the best products and to source the best things and for the user to go put that
that work in to choose the best product for them and you know and and so on.
So again, we're getting a bit philosophical, but I I think keeping the user at the center is is is absolutely critical.
And then I think uh when we think about how it works from a testing standpoint
One of the big things that we're finding as we work with these large organizations, because our our customers tend to be very, very large retailers, is one of the things they really want is the insights.
It's not just winners.
You know, every every celebrates the winners, of course.
But what we're really looking for is to say, look, this worked.
Let's go back to the hypothesis and let's understand why we thought this was going to work.
And let's extrapolate that hypothesis and say, well, look, this worked because we we gave the user more product information, for example.
Well, can we take that a step further?
Showing 121–140 of 1,140 · page 7 of 57
← Previous
Next →