Will Critchlow

speaker
1,140 appearances 7 recordings 1 series first heard Mar 2025 last heard 6 Feb

Will Critchlow’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Feb OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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And so
Yeah.
We've always joked.
Uh peop people used to ask me in in sales processes, you know, do how much do you care about Bing?
And and you know it's like, well, how much do you care about Bing?
And the the answer was typically not a great deal.
But now the answer to how much do you care about Chat GPT is people care about that a lot, disproportionately even to its size and its growth rate.
I think because it feels like the future.
Because it is growing so fast and because it represents more than just a search ranking.
It represents a a whole um I wanna u use the word vibe, uh, but you know, a a whole feeling about how your brand is portrayed and how your products are are are recommended.
And it's not just that kind of uh clinical list of links.
And so yeah, I would say the biggest shift for us is that move to multi-metrics.
It's the
fact that people genuinely care about more than one thing now.
And
ironically that then goes full circle to what where we're ending up is that you roll it back into net impact.
And so we're starting to say, okay,
What you should really care about when you make a change to your website is how does it affect the overall performance?
And that combines all of those channels you talked about.
Uh, and it doesn't just look at them in isolation and say, is this good for ChatGPT or is this good for Google?
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