Will Guidara

speaker
1,995 appearances 4 recordings 4 series first heard Oct 2022 last heard 15 Jun

Will Guidara’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 1.

Appearances

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Or I believe most people would agree with that, just to be clear.
Like most people, when I talk to them, I think that's pretty true.
Yeah.
And yet, in spite of how true it is, so many people reserve their best efforts for consistency and excellence and don't invest nearly enough into those things that actually will lead to the kind of memories that people can hold on to.
And so for those who are operators who are so concerned with excellence, they rebuke hospitality.
I just think you're...
You're leaving way too much opportunity on the table.
I mean, the reason I ask it a lot in the field guide and the whole idea of the field guide is that I think that nothing can be great unless it's an authentic representation of the person behind it.
And so I want people to answer that question themselves so that what they're serving is sincere.
And so I can tell you my answers and I will, but I think that the better approach is whether you are a customer of your own business, we are all customers of other people's businesses every single day.
We know what bad service feels like.
We know what bad hospitality feels like.
It's so easy for us to judge how other people approach their work, and it's also easy for us to know how we want them to make us feel.
And yet so few of us actually pause to articulate that enough that we can ensure we are making other people feel that way.
And so I think one of the best approaches is to say, how do you want other businesses to make you feel?
And are you being intentional enough in how you run your business to make sure that you're making your customers feel that way?
But my answers to the question, I mean, I want to feel heard with a business.
How many times have I called to complain and I feel like the person I'm complaining to
Not only do they not care, but it doesn't even feel like they're listening.
I want to feel seen.
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