Will Guidara
speaker
1,995 appearances
4 recordings
4 series
first heard Oct 2022
last heard 15 Jun
Will Guidara’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 1.
Appearances
I think about it like when it comes to a real estate company,
agent, right?
Like every time I bought or rented a new apartment, at the end, there's a little note with a bottle of sparkling wine as the thank you gift.
That is a touch point, one that no one has approached with any creativity.
This is someone who I've spent months with.
If they were actually getting to know me, they could give me a gift that actually showed me they cared enough to listen and then do something with what they heard and
the amount of a bond I'd feel would result in the kind of loyalty that would last a lifetime.
So that was step one, just looking at every little detail and figuring out how to make as many of them just a little more awesome, honestly.
Well, I mean, listen, when I talk about isolating every single touchpoint, I think people... If you just run that process once, you will not come even close to identifying all of the opportunities.
Every time I've sat down with a team to do this exercise, they, on the first pass, name about half of the touchpoints.
Because it's when you actually start to get more granular that the opportunity really arises.
If you have an office...
The touch points don't just start the moment someone walks through the door.
What happens when they park in the parking lot?
What happens when they walk through the door?
What happens when they're going up the elevator?
Those are the moments that no one else has ever really thought about.
And that's why you can make an impact.
And so my first answer to your question, where can you make the most impact, is in the little moments that people would never expect you to invest any energy.
And the competitors certainly aren't.
Showing 161–180 of 1,995 · page 9 of 100
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