Will Guidara
speaker
1,995 appearances
4 recordings
4 series
first heard Oct 2022
last heard 15 Jun
Will Guidara’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 1.
Appearances
One of the examples I love to use is Five Guys.
If I ever ask a room full of people, what do you think of when you think of Five Guys?
Half of the room will always say peanuts.
Why?
Because Five Guys, of all the fast food chains that are out there, is the only one I know of that had the wherewithal to recognize that the time spent waiting for your food to be cooked is a touchpoint in the experience.
And they're the only ones to have done anything with it.
Now, say what you will about what they do.
They put out the peanuts.
You eat them while you wait.
Maybe it's for generosity's sake or to make the wait go by more quickly.
Or maybe it's to warn you that their fries are cooked in peanut oil.
Whatever the reason, it doesn't matter.
They're doing something where no one else has done anything, which I'd argue gives them an unfair competitive advantage.
But the second category of if you're trying to just do a couple to make the biggest impact, there's a rule that was conceived years ago.
It's called the peak end rule.
And it really talks about how we remember experiences.
and the two moments in an experience that most dictate our memory of it is the peak and the end.
The peak meaning the furthest deviation from zero, for better or worse, and then the very end.
Now, as it pertains to the peak, why I love that is because if you mess up, all you need to do is recover in a way that's more significant than the mess up.
And then obviously it means you need to stick the landing.
Showing 181–200 of 1,995 · page 10 of 100
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