Will Guidara

speaker

1,995 appearances 4 recordings 4 series first heard Oct 2022 last heard 15 Jun

Will Guidara’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 1.

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That whatever the end of the experience is, make sure you get that right.

And by the way, in most experiences, the ending is kind of the worst.

It's when you send someone the bill or they're left to leave on their own.

And yet we can extend the ending in perpetuity if we so choose.

That's where creativity comes into play.

The check is a hard part in the experience to get right.

First, because I think it's just a timing issue, right?

Everyone has this in common, whether they realize it or not.

People get very impatient the moment they ask for the bill.

If it takes too long for the restaurant to give it to you, the meal's kind of ruined.

At the same time, I can't drop it on your table because, as you said, you think I'm trying to rush you out.

It's especially hard in a fine dining restaurant because, let's name it, it's a big bill.

And the moment you realize how much the meal cost, it's a little bit harder to still love what you just had.

For those reasons, no innovation.

But once we'd written it down, we had the opportunity to make it better.

This is what we came up with.

If you were in my restaurant, I knew you were done.

You hadn't asked for the check yet, but it was clear to me that you were done.

I'd go over to your table with a glass for you and whoever you were dining with and an entire bottle of cognac.

And I'd pour just a splash of cognac into each of your glasses and

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