Will King

speaker

582 appearances 1 recordings 1 series first heard Jun 2025 last heard Jun 2025

Will King’s voice in public audio — every appearance, attributed to the second.

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Builders, Budgets, and Beers · How to Actually Make Money in Construction with Will King · 25 Jun 2025 podcast

doing better and better and better at that and i think that's um that's one of the reasons i brought interior design in-house by the way it's because i wanted to be able to control that that's a whole that's a whole episode if you want to go there one day yeah totally well and i think so like to this point like i think this is great because i think like a lot of our conversation it doesn't necessarily go around for builders adding in additional

If you're not going to increase your volume and you're not going to try to do additional streams of income like self-performing work or whatever it might be, it really just comes down to your overhead and then what you're charging.

You're going to have to run a tight ship.

You may be the project manager, the salesperson.

the warranty guy and, uh, I don't know, maybe even the designer at that point.

I mean, cause that's, that's a, that's a, um, that's a tough one.

I think I was there for a while doing that and I was miserable.

So I, I mean, hats off to you if that's, if that's the path you're on, but I think you're going to have to just learn to, um, you know, figure out how you can increase your, um, your contractor fee.

And I'll tell you one thing that you can do is,

I'm just thinking as I'm talking, but if you don't know the difference between markup and margin, you need to, right?

So there's a difference, right?

And if you, for the sake of an easy conversation, like if you're charging 10% markup, you take the cost of construction.

So it's a hundred dollars of construction costs times that 1.1, right?

So it's 110 bucks.

But if you wanted to do margin, you're going to take that $100 and you're going to divide it by 0.90.

And then it's going to get you a higher.

That's actually like really what you're making as income off of that contractor fee.

And you're not changing your contractor fee.

You're just calculating, you know, margin versus markup.

And then, you know, so like a 15% margin ends up being like a 17.5% markup.

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