Will Smayda

speaker
387 appearances 1 recordings 1 series first heard Jul 2026 last heard 21 Jul

Will Smayda’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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So we um we can think of five uh mergers that are happening right now.
Either have been announced or in the middle of closing.
That creates disrupt disruption and in some cases pain for customers.
Gotta move platforms.
In some cases, get to get a new debit card, maybe get a new checking account number.
Think about all the auto debits that have to be rearranged.
It's painful.
Yeah.
And by the way, at the same time, which is fascinating, we more than doubled our deposit base.
At the same time we brought those centers down, um, which means customers are starting to value other things.
And we've mentioned it a bunch, a digital bank.
And then there are intangibles, there are many.
We talk a lot about loyalty and trust.
Um, when you have a couple hundred year old
Bank and a hundred-year-old wealth management business.
Um, you've had generations to earn trust.
And we take that so seriously.
And it is, and we've seen it in the media um with other institutions.
It's so easy to to to lose that trust.
So building brand loyalty and trust is a many decades, and one might even argue, generational endeavor.
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