Will Smayda
speaker
387 appearances
1 recordings
1 series
first heard Jul 2026
last heard 21 Jul
Will Smayda’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Digital behavior changes, they're far more likely to engage with us digitally, whether or not they visit the branch.
And we also know that the financial center footprint gives us another, let's say, north of $100 million in out-of-home marketing.
So people drive by our centers every day in every town in America, and they see an affirmation that we're invested in.
in their community.
So for us, the shift is that financial centers play a huge role in our future, as well as the people inside.
What we do will change.
And then digital is not slowing down.
So we have billions of interactions in a given year digitally.
So they play off of one another.
And at the end of the day, you got to be exactly where the customer wants you to be.
If they wanna be digital, you got to be there with the best bank.
And then if they wanna come in and meet with a specialist or a banker, you got to be available for them locally too.
Yeah.
Sure.
Um, there's a couple of things that I think set us up um for success.
Uh one is that um our franchise, uh like some other large banks, um, you think about you've got a retail consumer business, you've got a commercial banking opportunity and business, and then you've got a wealth management business.
So there are markets where Merrill Lynch, for example, has been in business for 75.
Five years that we don't have a consumer operation.
And make no mistake, our strategy is to make sure in Wichita, Kansas, which for some reason I always reference, or Denver, where we opened 10 years ago, we want to be able to serve individuals.
So think consumer retail, uh, our wealth clients, and then our commercial clients as well.
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