William Costello

No fucking way.

It's hard to say that's socially constructed.

Although people do say that.

They say, oh, parents just feed the boys more.

And that's the only reason why.

In a more egalitarian way.

It's a myth.

But anyway.

Especially if the mating market is becoming, at first, more short-term mating oriented.

If there's this first pass of kind of somewhat short-term mating oriented relationship that becomes a long-term one, then physical attractiveness, which we know is massively over-indexed in online dating and kind of the media saturated world.

We even have data, I know you spoke, Macken, about this, about just...

People are prioritizing physical attractiveness.

Both men and women are prioritizing it more and more.

Why do you think that is?

Because probably they're not able to add value in those other ways.

The short-term mating kind of attributes become more enhanced.

And especially if you have a...

the kind of visually saturated world online dating, that's the first gateway to jump through, then you need to meet the minimum threshold on physical attractiveness.

So it makes sense that men will increasingly engage in looks maxing.

Now there's some predictable effects that we might see there, and I think we are seeing them, is that men tend to be a little extreme with their status driving, with any pursuit to get sexually selected.