Willow Defebaugh

Can you describe a really healthy, regenerative lifestyle

model, like soil to shelf, what does that look like?

Like with the product?

Yeah.

Why are you talking about farmers?

How...

Do you reconcile that with scale?

Like, can a really regenerative model truly keep on scaling?

Or are there limits that any model really has to accept?

Because this conversation is taking place within capitalism, right?

Where every brand is always taught that more is better and bigger is better.

I think you should really start leaning into potions.

Beauty potion.

I like elixir.

Elixir is always a nice word.

You know, it's because when I think about the fact that like harnessing agriculture and science to turn ingredients and...

elements in this planet through chemistry into potions that's magic it's magic into beauty it's that it's that unknown spark of something that happens that you can't describe

For anyone who is listening who struggles with how to navigate the sort of world of like clean beauty, clean hair care, etc.

Do you have any wisdom?

Anything you want to share about what Davines has coming up?