Yasir Khan
speaker
254 appearances
4 recordings
1 series
first heard Nov 2024
last heard 4 Mar
Yasir Khan’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.
Appearances
It's funny, I was front row in his workshop, so I got to see him live. The one word that comes to mind with him is he's so real and authentic in the moment that because he's real, whatever he says, it goes straight to our heart. It's not a performance. He's not reading off any slides. He genuinely feels anything. And remember this, if they don't feel it, they forget it.
If they don't feel it, they forget it. And every time Alex speaks, he feels. And that's why so many of us remember so many of his quotes.
If you want to transport people somewhere in your story, one of the most powerful words you can use is the word imagine. And better yet, place them in your story with a phrase so they can imagine themselves there. Now, I don't know if you remember this, Hala, but when I told you my story of when I came to Canada, I said, if you were there in the room with me,
You would have seen me walk to the stage. What are you doing when I say that? You imagine. Visualizing. Exactly. So when you're telling a story, don't just say, I did this, then this, then this happened. Now you're telling a sequence of events. Put the person in the room with you there. Get them to imagine.
I've got a TED Talk on empathy, so I'm going to have to go empathy between the two of them. Sure. I had a run-in with someone who, it was a small town in Canada, and I was doing door-to-door sales. And I knocked their door, and they opened the door, and the first thing they said was, get off my lawn, you effing Hindu.
And that was four months in Canada. Now, you can imagine my reaction. Now, at the time, I was really traumatized by it, but I heard it so much throughout the summer, a lot of this racism that eventually just stopped and asked him, hey, what happened? Where did this come from? And he told me a story about some guy who looked like me who broke into his car and stole it.
And about two hours later, I ended up walking out of his house, selling him an alarm system. And all of that happened because I was able to empathize with someone who just hated the idea of my very existence. So that's how far empathy can take you. And I expand more on that in my TED Talk.
I give you a perfect example. You mentioned Hermosi earlier. I was at Hermosi's workshop and one of the things they do in the workshop is you have these round tables where you sit with one of the people on his team and you've got about 10 people and we have a minute to ask a question and they give you a response and it's the next person. So I was noticing this person next to me
He would ask a question. So this is my business and I'm trying to do this other thing. And also, by the way, my wife does this. And so five years ago, he's giving his entire life story and then he gets the answer and he's not satisfied with the answer. He does that two times and three times. And I lean over to him and I say, hey, listen, I don't know what your question is.
I don't know how he knows how to answer your question. Why don't you start by asking your question and then providing the details and see if that helps? So the next round table he had was he said, hey, I have a lot of followers, but they're not converting. For context, X, Y, Z, what do I do? And then he got a good answer and said, man, What happened there? I said, you know what happened?
You hadn't processed your own thoughts. You threw your unprocessed thoughts at the other person. You were hoping they would untangle those thoughts, find the question, and somehow give you a good answer. It does not make you sound intelligent. Instead, it makes you sound lazy. So first think about what you want to ask. Start with a point and then go into the detail.
So if someone's trying to sound more intelligent, sound like you've thought about what you're about to say first.
Not at all. In fact, when I'm working with CEOs, the number one thing I have to do is simplify everything. I work with a lot of people in the Web3 crypto space and they have so many terms they don't want to throw at people. And one of the clients just yesterday, he was not even two minutes into the pitch. I said, listen, you lost me. I have no idea what you're talking about.
He said, but these are important. I said, listen, Do the people who are investing in your business, do they understand this terminology? No. Then simplify it. Use analogies, use metaphors, use stories to put me in the room. That's how you get their attention. So yes, simplify it. Don't worry about the vocabulary.
Phrases, analogies, and metaphors. So your phrases would be your one-liner. So if I said, I have a dream, who's the person who comes to mind?
If I said the name Alex Ramosi, what's a quote that comes to mind?
So can you see how the moment you think of a person, a quote comes to mind? The moment you think of a quote, a person comes to mind. That's the importance of having these repeatable quotes. Most people don't have them in their back pocket. So earlier, like I said, purpose over praise. That's a quote. That's a phrase.
So when you repeat these phrases enough times, people associate that phrase with you. So Neil Armstrong, first man on the moon, one small step for man, one giant leap for mankind. Tell me a single word from the rest of his speech or transmission. No one has any idea. Exactly. Simon Sinek, start with why. Tell me a single word. No one knows.
So you have to have these phrases in your back pocket and then you have to have analogies. So for example, I like to tell people, hey, if you're going to speak, start with the gift, then the gift wrapped. The analogy says, don't tell me the 50,000 points without the actual message and takeaway. Tell me what the purpose is and then give me the details. Start with the gift, then find the gift wrap.
So can you see how the analogy and the metaphor helps your understanding? Take a familiar concept and use that to explain an unfamiliar concept. That would be your metaphor and analogies.
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