Zach Pena
speaker
1,635 appearances
8 recordings
1 series
first heard Jan 2026
last heard 28 Jul
Zach Pena’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 8 in all, peaking in Jul 2026 with 2.
Appearances
And I think our biggest, I'll call it...
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safety net, or if you want to call it the biggest wall that we have that protects us against that, is really our ideal customer persona, our ICP.
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That makes it to where we are very picky up front, and that pickiness is a two-way street.
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We have to make sure that our clients really understand who we are, and that we really understand who our clients are.
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So regardless of how many zeros or commas or whatever that opportunity might put in front of us, it doesn't mean our ICP
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then we don't do the work.
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And so I think that we have a very good way of filtering that out.
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Are we perfect?
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No.
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Do we sometimes, you know, look at it and say, oh, well, they scored a 75.
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Our bar is an 80.
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Because of X, Y, Z reasons, we're going to move forward.
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And obviously, we have to live with that justification.
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I don't think we've done that yet, but we have that in the mechanism if we need to.
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So I think for looking at us, I think that we've done a really good job of protecting ourselves.
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I believe there are a lot of organizations that didn't have that same standard of care internally.
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And they're finding themselves in some pretty interesting places right now as they've maybe taken on more than they can bite off.
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Or they've taken on clients that looked great but actually weren't.
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Or they took the billion-dollar PO and they're about to find out what happens when you do that.
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I think it really gets down to, and I hate using this as a cop-out, but the culture that you start with, that you mold, and that you push forward, because that's where the scalability truly lives.
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Showing 1321–1340 of 1,635 · page 67 of 82
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