Zach Pena

speaker
1,635 appearances 8 recordings 1 series first heard Jan 2026 last heard 28 Jul

Zach Pena’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months
2 · Jul OctJan 26AprJulnow

Recordings per month over the last 12 months — 8 in all, peaking in Jul 2026 with 2.

Appearances

newest first · ▶ plays the moment
The hard thing about being hard is being real and to be real, not only with yourselves, with the market, but also with your team is the number one thing you have to do.
And if you let off the gas at all on that,
you won't get everything out of it.
And then to the thing we've said, like a broken record, then what is the point?
And that's why you also don't stick your hand in a machine.
That's why you got to shut it down.
Usually.
Hey everybody, welcome to another episode of The Watchtower by Empirics Partners, a strategic sourcing and procurement advisory specifically designed for the mission-critical space.
I'm Zach Pena, CEO here at Empirics, and I'm joined by my Chief of Staff, Ethan Summers.
We focus on conversations on the data center industry, providing perspectives and insights into what's changing and the mindsets required for long-term success at scale.
Let's get into it.
Zach, you're ancient.
You've been in the industry for, what, 100 years now?
God, I mean, the dinosaurs call me and ask me for references, so yes.
That checks out.
Freaking fake news, bro.
Alternative facts, right?
No, it's always interesting because people will say things to your point and not know what the heck they're talking about, right?
If you look at the total usage and the worst, most doomsday, crazy AI takeover of everything, a.k.a.
the projection of what potentially wants to get built,
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