Zach Yadegari
👤 SpeakerAppearances Over Time
Podcast Appearances
And so I invested a lot more time learning and scaling ads.
And that's actually what's fueling most of the growth at this point.
So there's a lot of learnings on that.
How much were you spending a month?
Can you reveal that or no?
Well, it's scaled over time.
In January, we spent maybe...
A little over a million.
Yeah, so we did an ad with Mr. Beast.
We paid him half a million dollars.
for him to put us in one of his videos.
It was basically this contestant that was brought on.
He was locked in a gym until he lost a certain amount of weight.
We met him when he was filming the video.
Yeah, that was a wild video.
I think it was one of their best performing videos at a long time when it came out.
And so they were making a second video on their second channel, which was like, did he maintain his body weight after the video or did he just regress?
And...
We were offered to sponsor that video.
I knew someone that was on the team, and so he helped us sponsor it.