Zach Yadegari

That was out of the way.

Lamborghini, the one in the video.

You're a watch guy, if I had to guess.

I mean, I didn't get any crazy watch yet.

Maybe I'd get a watch, to be honest, soon.

I do have one, but I'm not a huge collector of anything yet.

However, what I did do, and I wanted to do this for a while, is I kind of threw out where I'm gonna donate everything in my closet.

And last week I went shopping with a stylist and I redid everything, so a whole new wardrobe.

And honestly, it's been great.

I feel like it's awesome.

Yeah.

I can't say exactly on this, but there is a period where I'm staying before I leave.

Yeah.

It's been good so far.

We catch up like about once a week and it's nice.

There were two things here that I would say were crucial to the growth of the business.

As I mentioned the last time I came on, influencer marketing is what started us, and it took us really far.

We got to about $2 million a month just from influencer marketing.

The thing is, after that, we kind of plateaued a little bit.

And what really got us over the hump, the next step, was running ads, performance ads, on Instagram and TikTok and Facebook.