Zak Brown

You've got to just ignore it and kind of go, maybe this is something...

wrong with some of these people some of that two percent and some of the two percent and they can be pretty pretty loud but i think that's the world we we live in oh sure it is yeah same same with journalism i think we all see it around all a variety of topics and so the the haters if you'd like are pretty loud but i think you just got to blow them off and realize that's not really our fan

Yeah.

Yeah.

You know, as fervent and passionate as this van base is, I know that you have aspirations still to to grow it.

And you've talked before about women and sort of the gender dynamics of the sport.

Talk to me about how you plan to grow the audience for F1 racing, especially in the context of women.

How do you get more women excited about the sport?

To be clear, plenty of women in the Wired newsroom really wanted to be here today.

So it's not like it's amazing.

It's already happening.

Yeah.

To kind of wind back, when Liberty acquired the sport in 2016-17, there was three things the sport needed to kind of go to the next level.

It needed North America, and I think we're, you know...

Five years ago, I wasn't sitting in New York doing interviews about Formula One.

So it's tackled North America.

I think Drive to Survive played a big role because I think we opened up the sport.

We went from being exclusive to inclusive, showing people how the sport worked.

It's got a big soap opera drama element to it, which everyone loves, and get to know the characters.

I think fans want to engage and...