Zak Brown

understand in Formula One for a long time was look but don't touch.

And we don't want to show you what's behind the Wizard of Oz robe or what have you.

So we opened that up.

Then that also brought in women, diversity, and youth.

And that was what the sport needed to go to the next level.

We have a racing series with only a team that has two female racing drivers in what's called the F1 Academy.

So racing drivers obviously get everyone excited, but then also lots of engineers.

We have programs with our partners around STEM.

So we're trying to get women involved, you know, actually working at McLaren, and those numbers are dramatically increasing.

And then same thing with the fandom side.

And now when I'm stopped often,

It's mostly from women or it's from guys who go, my wife, my daughter, they're a fan of Lando.

So it's happening.

It probably has much more of a balance than people would think.

You know, it's about 60% male audience, 40% women.

And the audience is getting younger, which is great.

75% of our new fans are young.

women and youth.

So that's exactly what the sport needs to have a really strong future.

You know, just being accessible to all fans.