Zak Brown

People sometimes just watch it via data.

And so I think it's a great opportunity.

And I think the concern of are you going to lose audience when you're behind a paywall, that's proved to not be the case.

You're talking about technology, which brings me to a very interesting conversation I think we can have in a very wired conversation, which is actually around the cars themselves.

I mean, this is an incredibly technical, technologically sophisticated sport.

Talk to me about the teams who actually build the cars.

Like how does one of these cars get made and what are the key considerations in that process?

It's a big team effort.

As I mentioned, we have 1,000 people.

I mean, that is a shocking number of people.

For two race cars.

Yeah.

Probably 1,000 people for two cars.

1,000 people for two race cars.

Now, let's take out probably 300 of those that aren't responsible directly, but they are responsible, but directly for building the race car.

When I say directly, our comms team, our marketing team, our commercial team, our HR team, our finance team, which are those 300-plus people—

They've got to create the opportunity to hand it over to the race team to design it.

So they're the ones that are raising the money and engaging with the fan base and creating culture and spending the money wisely.

So they're very much as important as anyone on the racing team.

But once you get into the racing team, it's pretty much an aerodynamic game.