Zak Brown

How do you think about that kind of deal in the context of building up a new fan base in terms of access, right, the need to subscribe to watch the races?

Is there a limiting factor there, or do you see more opportunity in that dynamic?

Definitely opportunity, and that's proving out.

I think there was concern by some, myself included, that any time you go behind paywall,

Are you going to lose an audience?

The reality is they've now gone public with their numbers.

They're up over, I think, 30%.

So I think that was the biggest concern.

The production quality, the content is amazing.

And I think reality is the way we're all growing up today is a technology world.

And pay-to-play is a thing, right?

Netflix and Apple TV.

And I think if people want content, they're prepared to kind of pay for it or go that extra step.

And everything's on your phone now or on your tablet or on your –

laptop or your TN.

So I think people are comfortable.

For me, it would have been an extra step.

But people want live sports.

And now with technology partners like Apple, they're able to distribute the sport in different ways.

And I think because we're such a technology-driven sport, there's a lot of different ways to watch our sport.