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Zak Brown

👤 Speaker
942 total appearances

Appearances Over Time

Podcast Appearances

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Wow.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Okay.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And so you said that at this moment, you would describe these cars and the technology as sort of maybe 10 years ahead of what's on the road for the average consumer.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Can you give us any insight into what you are looking into, investigating, considering right now in terms of technology that might be 20 or 30 years down the pike?

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Absolutely.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Materials are always a thing.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Sustainability is very much a thing.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And so using materials that you can recycle, things of that nature.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

We'd love to have a fully recyclable race car.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

That would be kind of our moonshot project.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And I think that's possible.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And then AI.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Yeah.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Tell me about the AI piece of it.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Well, so we're using AI everywhere around strategy, sort of both on performance of the racing team.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

You know, it's one of the big things that Gemini brings to the table.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Design of the race car and then engagement with our fans and then operational efficiency and productivity.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So it's kind of like it is in most businesses now.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

all across all areas of our business.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And it's early days, which is exciting because I think we continue to discover.