Zak Brown
👤 SpeakerAppearances Over Time
Podcast Appearances
And racing teams naturally want to know what's happening tomorrow.
We don't live in yesterday.
We live in tomorrow land.
And so I think AI is going to continue to help us learn quicker.
And I think that will ultimately end up in new discoveries as well.
So you think that AI, I mean, in sort of analyzing all of that data you're pulling out of these cars, you're pulling out of every race, the materials involved in the car, how the car is designed, could actually help create the better McLaren vehicle of the future?
100%.
100%.
100%.
Wow.
That is fascinating.
That is really fascinating.
It's amazing how when you go in and you see a Formula One team and you see the technology and the data flying around and the server racks and the AI, it's pretty mind-blowing.
And when you take the engine cover off and you look at what propels these race cars, it's not like popping a hood in your everyday road car.
You look at it and it's like, what is going on here?
It is definitely flying to the moon stuff.
That is so wild.
Now, I want to talk to you about money a little bit.
You've talked about revenue here and there throughout the conversation, but my impression is that there is just a massive amount of money pouring into F1 right now.
Can you talk a little bit about that?