Zak Brown

I didn't come from a background in anything, really.

So it was all about if I'm going to get a company to sponsor me,

How does that work and what gets them to a yes?

And what gets them to a yes is you providing them something that they feel can help build their business.

Quite simple, really.

So from a very early age, I became obsessed with the corporate side of the sport.

I love the corporate side of the sport, the business of the sport.

I'm not a technical guy.

I'm a racer, business person, commercial side.

And I just became obsessed with why do companies sponsor things?

Mm-hmm.

And it's because it's going to help grow their business.

So in order to do that, you better become an expert, become very inquisitive about what they're trying to do with their business and care.

And then the outcome of that will be you'll get a sponsor.

If you start with I want to sponsor, it's kind of the wrong way around.

It's like I want to help you grow your business.

And the outcome of that will be you'll sponsor me.

Yeah.

You know, starting with the name, Just Marketing International, clearly not a lot of thought process put into that.

At least the race kind of advertises what it is.