Zak Brown

I suppose what it does on the tin, yeah.

And actually, the whole reason I didn't want to have what it does on the tin is in sponsorship.

I'm not sure this worked or didn't work, but I wanted people to be, what's this about?

If it said on the tin, this is me calling you about sponsorship, then my view was actually people might already think they know the answer to that and not take your call.

So actually, the reason I came up with Just Marketing was to have people like, what's...

that about and see if that could break through another door or two as opposed to, you know, Zach Motorsports sponsorship and then people are like, oh, well, no, this guy's fine.

Yeah, so that was my brand case study.

jmi and your business how instrumental was he i don't think i'd be where i am today without uh john hogan and i and i think i can say that about quite a quite a few people have been uh uh instrumental in in my career but no one kind of more so than than john hogan he was uh mr marble uh looking at the emerson car there i mean the photos were uh amazing with him and emerson and james hunt and

And so he was the biggest guy in sponsorship in Formula One forever.

And how it came about was I was interviewing someone for a PR role, and he was down as a reference.

I was going to say witness.

That was later on.

As a reference.

And I thought, ooh, I want to talk to this guy.

I know who he is.

And so called.

And it was a bit of a bait and switch.

The intention of the call was actually to kind of, oh, this is an opportunity to get to know John Hogan.

And we hit it off right away.

And he's the one that was responsible for walking me in the front door to Bernie.