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Zak Brown

👤 Speaker
942 total appearances

Appearances Over Time

Podcast Appearances

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

But from there, you actually had a career as a driver.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Yeah, for 10 years.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Tell us about that, for 10 years.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

For 10 years.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So I was successful in karting, so then I wanted to pursue my dream of Formula One.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

It requires sponsorship.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

My family wasn't in a position to support me much, certainly by racing standards, my

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Mom gave me her salary for one year, which was enough to move to England, which was very great of her, but not enough to go beyond that.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

But she was a travel agent, still is a travel agent, knew someone at TWA who liked racing.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So they gave me some airline tickets, which I would then barter and sell.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And that's how I got started in the sponsorship business.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So I would go to companies and go...

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

give me 50 grand to go racing.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And not only will I put your logo on my race car, you can have some hospitality.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I'll give 50 grand in airline tickets to match it.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And so it was kind of a, that's a good deal.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So that's how I got started.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Then I became obsessed with both my racing career and the need for sponsorship.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So I just,

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I started calling everyone and just trying to understand how does it all work.