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Zak Brown

👤 Speaker
942 total appearances

Appearances Over Time

Podcast Appearances

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And I still carry that with me to this day.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

You were running like a mini enterprise.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I mean, you were running your own business.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I was running my own business.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I raced for 10 years.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And then when I stopped racing, everyone said, hey, you're really good at the sponsorship stuff.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I ended up building what was the world's largest motorsports agency.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

looked after the corporate side of the sport, so the sponsors, because I felt no one was advising them.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And they've got a lot of juice in the sport.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

They're the money.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So I thought, hey, I can get you great deals here.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

I had the credibility of understanding the sport, being a racer, and built that business up, did it for 20 years, sold it, and then had the opportunity, a great opportunity, to either join Formula One itself or McLaren.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Ultimately, tough decision, but very happy with my decision, which was I'm a racer.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

So I felt I'd done sponsorship for so long that joining McLaren would give me both the commercial side of the business, which I absolutely love.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

But when the lights go out or in America, the green flag comes out, you go racing.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And that was something that was very exciting for me.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

And so now I'm in my 10th season at McLaren.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

You raced for 10 years, so you would know what kind of person is drawn to the sport.

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Like, who wants to get behind a wheel of that car?

Uncanny Valley | WIRED
The Tech Behind McLaren Racing’s F1 Dominance

Looks terrifying to me personally.