Figma Make for Web Design: AI Prototypes That Bring Your Website to Life
episode
20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast
19 min
2 speakers
7 chapters
transcribed 20 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
How's the going everyone? Welcome back to our new episode of twenty minutes with Noku. Today I'm here with Yela, how's the goan man?
Good, good, good. Uh really well. Been working on some nice uh projects. Uh the weather outside is uh typically uh Dutch, uh grey. Uh grey and boring, I would say. But um yeah, I mean you are in uh in Italy right now. Uh how's the weather there?
Yeah, I mean Verona right now. Um, I mean it's not the best weather. Um But yeah, I can't complain. Um Worse uh w uh it could be also raining or something like that. And for now just grey clouds and everything is co is good. I mean. It's really really good. Yeah, yeah, yeah.
You're in your uh home apartment uh right now, right?
Yeah, yeah. It's uh like ten minutes by by car from Verona Center, so Very on a city center.
Nice. See a nice uh guitar in the background.
Yeah, there's guitars everywhere. Basically you can also behind the um the laptop there's another uh guitar, yeah. Nice
one big guitar show.
Yeah, exactly.
Why does motion and micro‑animation matter for B2B SaaS websites?
Cool. All right. So in our in our last episode we talked about um variables and design system, if you remember. And uh today we're gonna bring uh all of this stuff that we learned that in that episode into a new tool, which is Figma Make, uh directly from uh New York Figma. Uh they built this uh uh new tool uh which is basically um an AI implementation for building uh prototypes, bringing to life basically uh static layouts into um prototype, everything that is related to micro animations uh and uh as well as uh um sliding uh animations and everything with an AI implementation. So um before we start, I do have a question for you, Yala, that I wanted to ask. Um so why do you think motion and interactivity matter for B2B SaaS products and of course our customers?
So for a B2B founder or a marketing lead?
Great question. Um I think that it increases uh or it flows users towards towards key actions, I would say. And what I mean with that is basically you have two different types of interactions and animations. Um one is like the more heavy animation, which we typically do in hero sections, right? Where we show the product in in general. This really builds trust and also emotion. With your product that you're uh trying to sell. Uh, on the other hand, you have micro animations, and micro animations just funnels users towards key actions. So, let's say you have a couple of call-to-action buttons on the website. You want to make sure that the buttons are being seen, and also if you click on it, they feel nice, they feel good.
That builds trust, but also emotion also brings clarity, I would say. So that that's that's the sort of key thing that we that we we think about when thinking about motion design.
Mm-hmm. Yeah, makes sense. I think that also it's important to show to our customers in a early stage um what is gonna be the look and feel of their products uh in order to have uh everything um Not set in stone, but something that is more uh alive than just a static visual, right? They can just see um the end of the product and the um the the last uh phase of the product uh but they can also um show it in an in another way basically in the first uh early stage. I didn't express myself well but I hope that You that you got it. Um so yeah. Yeah, I I I know
what you mean. I I I I think I get what you mean because You know what it is. Usually we start off with wireframing, right? Which is kind of like the structure and and strategy of the website. And after that we make it nice and then we work on high fidelity, which uh is for us the most fun part, I would say, because it's just making the things super nice, what we like to do. But then you just have a static website and it doesn't tell the story yet. It does tell the story, of course, by copy and nice UI elements overall. But in an early stage already say like hey this is what we have in mind in terms of motion uh helps uh I think the customers really have a clear view of what we have in mind for the final product but not not only the customers but also the developers right because you know if you can just with AI super fast prototype it that basically means that development is already has already has a plan of like how we want to make it move.
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:00–1:13
2
Why does motion and micro‑animation matter for B2B SaaS websites?
1:13–4:50
3
How can AI‑powered prototyping speed up the design‑to‑development handoff?
4:50–8:08
4
What’s the step‑by‑step workflow for building a Figma Make prototype?
8:08–12:20
5
Which prompt structure and tips give the most accurate AI results?
12:20–14:18
6
What do the final interactive results (light effects, hover states, micro‑motion) look like?
14:18–16:46
7
How does Figma Make fit into Noco’s overall design system workflow?
16:46–19:05
Speakers
2 identifiedMore from 20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast
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