Show notes
Welcome to this week's special sponsored series! Today we're featuring High Point Market, Spring 2019. LuAnn often gets emails from designers asking about High Point- whether or not it's a good idea to go, and what to do when you get there if you've never been before. Her answer is always 'go, but not without a plan'. Going to High Point without first establishing an objective for going there can really be a waste of your time and money. On the show today we have Ashley Grigg, Lisa Mende, and Jeanne Chung and they will be talking about the logistics of going to High Point. They will also be giving us some really useful information about the various tours available and they will also explain how to become a prestigious High Point Style Spotter. Tune in today, to get the best tips for making your trip to High Point really productive.
In today's episode, you will hear High Point Market referred to as Disneyland for Designers. It really is an awesome experience! The market is comprised of 11,500,000 square feet of building after building of gorgeous furniture, rugs, art, lighting, accessories, with the added opportunity for you to meet many of the owners and execs of the brands you work with. Top it all off with a chance to meet some colleagues you may have only known before through Facebook or Instagram and you will have truly energizing experience that will really benefit your business! Listen in to find out more!
Ashley Grigg is the Director of Marketing and Communications for the High Point Market Authority. High Point Market is the largest home furnishings trade show in the world and Ashley manages many of their projects, including media relations, educational programming, social media, and digital promotions. Ashly has over 13 years of experience in marketing and event management
Lisa Mende is the founder and principal of Lisa Mende Design based in Charlotte, NC which opened in 1998. She has built a reputation as one of the South's Leading Luxury Designers and her work has been featured in many well-known national shelter and lifestyle magazines. As a designer and tastemaker, Lisa works with Brands and has served as a #Authlux Design Guild Member for House of Rohl for 2018, The Thermador Design Council and the Design Council for DSV Luxury in 2016. Lisa is an Allied Member of ASID and NKBA. She also pens the popular blog "The Design Connector" where she is currently kicking off a new series which will chronicle the renovation of her own home sharing all her favorite kitchen and bath products and as well as the renovation process with her readers.
Jeanne Chung is a luxury interior designer and retailer based in Southern California. In addition to heading up her own interior design firm, Jeanne owns a retail and to the trade showroom in Pasadena, CA which has become a favorite go-to destination for both designers and design enthusiasts who seek a unique and artfully edited selection of new and vintage home furnishings and accessories. Through her design blog Cozy Stylish Chic, Jeanne has become recognized as an influencer in the industry and frequently collaborates with brands and manufacturers. She is a regular speaker on trade show designer panels and has served as a High Point Market Style Spotter. Jeanne participated in the Pasadena Showcase House of Design in 2017 and in 2018, served on the Board of the ASID Pasadena Chapter.
Show highlights:
Why interior designers should really invest the time and money in going to High Point Market.
High Point is a really energizing experience!
Half the business is conducted after the market is over!
The brand cocktail parties are awesome opportunities to meet and connect with important people.
The way that High Point has impacted on Jeanne's business.
What it took for Jeanne to become an official Style Spotter for High Point Market.
Keeping abreast with current trends at High Point.
It's really worthwhile making your application to become a Style Spotter.
The criteria for becoming a Style Spotter.
How being a Style Spotter really helped Lisa make connections with brands and PR people.
It really takes a lot of work to be a High Point Style Spotter.
How High Point Market stands out from all the rest.
Having the opportunity to talk to the showroom owners.
Ways for new designers to establish themselves with the various showrooms. The larger showrooms require you to make an appointment.
Some things to think about when pre-planning your trip to High Point Market.
Why it's a good idea to do a tour for your first trip to High Point.
High Point Market covers 11 500 000 square feet!
Jeanne talks about her Insider's Tour, which is geared towards designers seeking to offer customization and one-of-a-kind.
Ashley talks about all the other tours that are also available for buyers at High Point. The relevant information about all the tours is available on the High Point Market authority website. High Point Market
Some tips for making sure that you are able to connect with the right people at High Point.
The Style Spotters are expanding beyond the Twitter chat. They will be dropping content on all the social media channels throughout an entire week, called Inspiration Week. (You can go back and check all the content on their Youtube, Instagram, Facebook, and Twitter.)
Starting March 4th, everybody will be encouraged to look at the new product pics portion of the High Point website, to see all the exhibitors' new products that are coming to market.
There is an incredible Market Advisor Team available for you to call to answer any questions you may have prior to arriving at HP. They will also be available during the market.
All the great discussions that will be happening at the Spring Market.
Lisa's great tips and suggestions for getting ready for market.
Links:
High Point Market
High Point Market
Facebook: HPMKT
Twitter: HP Market News
Instagram: High Point Market
Email: [email protected]
Phone: 336 869 1000
To download the app CamCard: CamCard
Use the hashtags #HPMKT and #HPMKTInspired, when you put out on your social media channels what you're excited to see at Spring Market.