Full Episode
I went and looked at a studio, well, a little office that was going to turn into a studio nearby, but it was not good at all. It had drop ceiling so I could hear the guy in the office next to me. You would be able to hear him talking on episodes. Third co-host. Third co-host. Is it Howard? No, it was like a lawyer.
He seemed to be like talking through some horrible problem that I didn't want to listen to, but I could hear every word.
Does he want millions of people listening to his conversations? Right.
All right. All right. Let's do a podcast. Let's do a podcast.
Who got the truth? Is it you? Is it you? Is it you? Who got the truth now? Is it you? Is it you? Is it you? Sit me down. Say it straight. Another story on the way. Who got the truth?
Welcome to the fall 2025 season of Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert. I'm David Rosenthal. And we are your hosts. Here's a dilemma. Imagine you have a profitable business. You make giant margins on every single unit you sell. And the market you compete in is also giant. One of the largest in the world, you might say.
But then on top of that, lucky for you, you also are a monopoly in that giant market with 90% share and a lot of lock-in.
And when you say monopoly, monopoly as defined by the U.S. government.
That is correct. But then, imagine this. In your research lab, your brilliant scientists come up with an invention. This particular invention, when combined with a whole bunch of your old inventions by all your other brilliant scientists, turns out to create the product that is much better for most purposes than your current product.
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