In this episode of Agents Influence podcast, host Jason Cass interviews, Lindsay Wallace, Marketing Coordinator at Independent Insurance Agents of North Carolina. Episode Highlights: Lindsay explains how she got into the insurance industry. (2:55) Lindsay mentions that it was eye-opening to see that companies are developing technologies specifically for independent insurance agents. (9:13) Lindsay believes that the most important aspect that IndieTech will take over is the relationship aspect since that is what differentiates independent agents from national companies. (11:36) Lindsay mentions that it will be really interesting to watch how the ChatGPT technology develops. (16:04) Lindsay explains that she finds marketing fascinating since it covers so many different aspects and there is a lot to learn about it. (18:06) Lindsay discusses her favorite three social sites and how she utilizes them. (20:04) Jason and Lindsay discuss the benefits of using AI over Google. (24:35) Lindsay mentions that she and her mom co-host The Insurance Refocused Podcast, where they interview people in the insurance industry and discuss what they're doing to stay up with the changing times. (27:05) Key Quotes: “I'm really enjoying working for the industry and not in the industry. And that's a distinction that I made pretty early on. Like, I'm not an agent, right? I'm not licensed and so I work for the industry, I bring value to people who are working in the industry. And I think I really enjoy that. And I think that that's something I want to keep pursuing.” - Lindsay Wallace “The important part that IndieTech is going to take over is going to be the relationship part. It's going to support the independent insurance relationship, because that's really what makes independent agents special from those national companies.” - Lindsay Wallace “I find marketing absolutely fascinating because it's such a mix of so many different things. And there's so much to learn about it.” - Lindsay Wallace Resources Mentioned: Lindsay Wallace LinkedIn Independent Insurance Agents of North Carolina Reach out to Jason Cass Agency Intelligence

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