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AI in Business

Perplexity Max Debuts Multi-AI Agent Tool

01 Mar 2026

Transcription

Chapter 1: What is Perplexity's new multi-AI agent tool?

0.031 - 19.087 Jaeden Schafer

Perplexity is jumping on the open claw bandwagon, or at least their own flavor of this. They said that their premium subscribers are going to have access to a new agent tool that can take 19 different AI models all working together in computer use, meaning it can kind of take control of your screen and get jobs done for you.

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19.127 - 26.519 Jaeden Schafer

Now, there's a whole bunch of interesting things and features that they have added. that I think might give them a bit of a competitive advantage. I'm going to be breaking that down.

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Chapter 2: How does the Perplexity Max plan enhance user experience?

26.839 - 47.267 Jaeden Schafer

But before I do, if you want to get access to all of the different AI models I talked about on the show, including perplexity, go check out my own startup, which is AI box.ai. I've recently overhauled the entire site. And we've recreated it from the ground up. If you've tried in the past, I'd love for you to try it again for $8.99 a month, you get access to over 40 of the top

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47.247 - 48.891 Jaeden Schafer

AI models all in one place.

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Chapter 3: What changes are being made to Perplexity's business model?

48.931 - 64.547 Jaeden Schafer

You can test them against each other. For the first time ever, we're adding some music capabilities to our platform from 11 Labs if you'd like to be able to also generate music with AI. So go check it out. It's only $8.99 a month. The link is in the description to AIbox.ai.

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Chapter 4: Why did Perplexity abandon advertising in its strategy?

64.527 - 82.03 Jaeden Schafer

All right, let's talk about what's going on with Perplexity. So what their highest tier gets access to and Perplexity's highest tier, I believe is like $200 a month. So you're not going to get this if you're just a $20 a month user. This is not a cheap use case, but it's so it's their Perplexity Max plan.

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82.01 - 91.082 Jaeden Schafer

Because it's also running entirely in the cloud, they say that it can avoid a lot of security risks that have happened to local device level agents like OpenClaw.

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Chapter 5: How is Perplexity targeting a niche audience for growth?

91.823 - 111.97 Jaeden Schafer

And essentially, this is, in their own description, a tool that, quote, unifies every current AI capability into a single system. So basically, this is a cloud-based computer using agent. It can execute... complex workflows independently. It's orchestrating 19 different AI models, and it can even spin up what they are saying are sub-agents to tackle specific sub-problems.

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Chapter 6: What competitive advantages does Perplexity claim to have?

112.351 - 131.878 Jaeden Schafer

I think there's no hands-on demo that they've provided to anyone yet, but they've shown some examples of the workflows on their website, and basically they're showing the system kind of going around. It's gathering financial, legal, statistical data. It's conducting a bunch of multi-step analysis. It's presenting results as kind of a finished website or a visualization.

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131.858 - 142.376 Jaeden Schafer

I think the product was originally slated for a live demo during a background media briefing last week, but then they canceled the demo after they identified some last minute flaws in the software.

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Chapter 7: How does Perplexity's multimodal approach differ from competitors?

142.416 - 155.098 Jaeden Schafer

This is kind of brutal. I mean, it really just shows how breakneck we are right now with a lot of these software. And to be fair, we've seen companies that have not done that right, like Google at Google I.O. last year. I remember they were demoing their glasses last

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Chapter 8: What future developments can we expect from Perplexity?

155.078 - 177.171 Jaeden Schafer

this kind of new computer vision glasses that was you know showing google maps live on your on your google lens in front of you and while they were demoing it it kind of crashed and stopped working so uh sometimes the software is not ready but they just want to get it out there they're excited to show it off in this case perplexity did pull back and uh is waiting since i guess they don't have like a huge event with thousands of people there that they gotta

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177.151 - 193.552 Jaeden Schafer

Wow, they can always show it in the future. So this launch, though, that they're going to be rolling out, I think, is the next step basically for Perplexity's evolution. Perplexity is a company that kind of started out doing what Google AI is doing today in Google search. And that's where they got a lot of their initial user base.

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194.013 - 202.065 Unknown

And as Google kind of took over, a lot of people were saying, oh, is, you know, is Perplexity dead? Are they gone? I don't think so. I think they've created a ton of really cool products.

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202.125 - 216.912 Unknown

And just the fact that on Perplexity, you get access kind of like AI Box, if I'm being honest, but you get access to all of the different AI models in one chat interface, I think gives them a great competitive advantage to something like ChatGPT or Cloud or Perplexity or Gemini, etc.

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216.892 - 231.067 Jaeden Schafer

Initially, they were kind of this search engine, like I mentioned, but they've pivoted and done a lot of additional things. So one of those is Comet. It's an entire web browser. They're kind of positioning themselves as a new layer between users and the internet.

231.508 - 247.267 Jaeden Schafer

A lot of executives argued during a recent press briefing that they did that competitors, including Google, have since kind of reshaped their own products in ways that resemble Perplexi's early design choices. They say that this is kind of like Like, look, this validates that we're on the right track.

247.327 - 261.799 Jaeden Schafer

But of course, I think to everyone, we can see that this does give them a lot of competitive pressure. Perplexity also said that they're adjusting their business model in response to kind of where the whole AI ecosystem is going. One of the first AI startups that was experimenting with advertising

261.779 - 282.312 Jaeden Schafer

They actually abandoned ads late last year, they said that the model risk kind of undermining user trust and answer accuracy. Well, that's interesting, because ChatGPT is now about to jump into this. And you know, they've reported that they have 900 million weekly ChatGPT users that are all gonna, I mean, a lot of the free ones are going to start getting seen kind of these ads everywhere.

282.332 - 300.516 Jaeden Schafer

So it's interesting that Perplexity already tried ads, walked away from it, ChatGPT is about to get into that. I think rather than go and try to chase kind of maximum scale, Perplexity has said that they're targeting a narrower audience. They said they're looking for professionals that are making what they describe as a GDP moving decisions, right?

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