Alcohol-Free Lifestyle
AF Drinks Brand Gruvi Takes on the Goliaths of Liquor Industry & Cultural Norms - Anika Sawni
21 May 2024
Gruvi is an award-winning non-alcoholic beers and wines brand out of Denver, CO. Co-founder Anika Sawni discusses why alcohol-free brands are surging in popularity right now, what it's like competing with established brands like Coors, Heineken and Budweiser, how Gruvi is helping change cultural perceptions about non-alcoholic drinks and where she sees the AF industry going in the next five years.
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