Dry January is a powerful starting point, but without understanding the neuroscience of alcohol use, many return to old habits. In this episode, we explore why high achievers often struggle to maintain long-term sobriety, the brain science behind relapse, and why willpower alone isn't enough. Learn how to make this year different with the right strategies and support. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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