Have you ever found yourself romanticizing past drinking days, remembering only the good times while conveniently forgetting the hangovers and regrets? This is the power of the Fading Effect Bias, a cognitive phenomenon that distorts our memories, making the past seem rosier than it was. In this episode, we are joined by Victoria English, an expert in addiction psychology, to explain how Fading Effect Bias can impact your alcohol-free journey. Learn how this bias tricks you into longing for a drink and why understanding it is key to staying committed to sobriety. Victoria shares tools to challenge these distorted memories and strategies to keep you focused on the benefits of a life without alcohol. Tune in to uncover how your mind plays tricks and how you can outsmart it to stay on the path of positive change. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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