Are you letting old habits of people-pleasing and self-sacrifice derail your new path? That avoidance technique is a direct path to the drift and a return to unhelpful patterns. This episode exposes the fading effect bias and how to counter it by reframing self-care as a powerful necessity, not a selfish act. Coach Matt shows you how to protect your non-negotiable routines and rituals, even if it's just the minimum effective dose (10 minutes!), by blocking out time in your busy schedule. Your emotional and physical health demands that you put yourself first. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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