Do you find yourself gradually slipping back into old, unhelpful patterns? The number one reason people return to drinking isn't a single crisis, it's drift. In this episode, Coaches Matt and Jason explain how this slow loss of momentum, skipping coaching calls or journaling "conditionally", can be highly dangerous. They dive into the neuroscience of habit, explaining why your old 15-year habit is still much stronger than a new, fragile one, even at 90 days. Learn why consistency is your secret weapon and how embracing the "minimum effective dose" of daily effort is the key to building long-term, resilient, alcohol-free living. Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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