Alex Cooper's Empire Expands: Unwell Creative Agency Launches with Google Deal

Alex Cooper BioSnap a weekly updated Biography.Alex Cooper has dominated headlines this week by unveiling her latest business pivot the Unwell Creative Agency. Building on her reputation as a Gen Z media mogul, Cooper announced the agency’s creation at industry showcases and in conversations with outlets like the Wall Street Journal. She made it clear the goal is delivering authentic brand partnerships for the generation she describes as “tired of cringey, pandering ads.” The agency’s launch coincides with a high-profile, multi-year deal with Google and its Pixel 10 device campaign featuring Cooper herself in the very first rollout according to Tubefilter and PodcastVideos. Unwell Creative Agency will handle sponsored content live events and podcast ad partnerships—immediately topping $2.4 million in annual podcast ad sales according to the latest industry estimate.Cooper’s business empire continues to expand. Her Unwell Network remains at the forefront of the Gen Z influencer scene even after the departure of Alix Earle one of its first marquee partners. That shakeup made waves earlier in 2025 as Hot Mess, Earle’s podcast, was dropped from the network amid speculation of a feud. Cosmopolitan and Variety chronicle ongoing drama with Earle who stated on TikTok she had “so much information” while Cooper responded on her own platform that Unwell had “nothing to do” with Earle’s hiatus and returned all IP rights to her. The feud’s latest chapter unfolded October 14 when Cooper posted an Instagram recap of her sold-out Unwell live shows in Las Vegas set to Britney Spears’ Circus—the same song as Earle’s performance on Dancing With the Stars—captioned with the six words “How much time do you have?” Fans and pop culture watchdogs like SoapCentral immediately interpreted this as subtle shade given the phrase’s direct echo of Earle’s earlier words.Business-wise Cooper is headlining influencer deals with major fashion and beauty brands. Forbes ranks her as the highest-earning female content creator of 2024 with $32 million in recorded earnings and her net worth now eclipses $60 million according to TheTradable. Her newest consumer venture Unwell Hydration a wellness beverage line backed by Nestlé is set to launch nationally at Target in the coming months targeting the multibillion-dollar drink market.On the entertainment front she keeps Call Her Daddy at the top of the podcast world with up to 10 million listeners per episode and a $125 million SiriusXM deal. The show maintains its role as a cultural tastemaker breaking reality TV casting news and challenging the traditional media’s grip, most recently announcing the next Bachelorette before ABC itself.In summary Alex Cooper’s week has been a master class in new media dominance—one part headline-making business boss one part master of influencer shade. All eyes remain on what she does next and how she continues to rewrite the rules for creators and brands alike.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

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