Shep Hyken speaks with Bruce Turkel, branding guru, speaker and author, about the seven steps to building your brand. Bruce has helped to create some of the world's most compelling brands. Bruce defines branding as the feeling of your company that precedes you into the room and stays after you leave. If you want to know how to define your brand and your authentic truth, then tune in to listen to what Bruce has to say. Learn more about your ad choices. Visit megaphone.fm/adchoices
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