In this episode of An Hour of Innovation podcast, host Vit Lyoshin speaks with Steve Waddell about his journey in entrepreneurship, focusing on the importance of understanding the 'who' behind product development rather than just the 'why'. Steve shares his experiences in reinventing the bathroom faucet, the challenges he faced, including unexpected tariffs and the impact of COVID-19, and how he pivoted his business towards technology and smart solutions for health and wellness. Steve Waddell is the Founder and CEO of Nasoni, a company revolutionizing bathroom faucets with award-winning, water-saving innovations. With over 30 years of experience working with Fortune 500 companies and engineering firms, Steve is a seasoned entrepreneur and innovator. He has raised seed investments, secured patents, and developed cutting-edge products like Nasoni 2.0, which integrates smart sensor technology for AgeTech and AbilityTech applications. As the author of Valuepreneurs, Steve shares a practical framework to help entrepreneurs transform their ideas into impactful, market-ready products. Takeaways * Nine out of ten startups fail, highlighting the risks in entrepreneurship. * Understanding the 'who' is crucial for product development. * Networking is essential for finding opportunities and partnerships. * Entrepreneurs must be prepared for unknown risks. * Finding a pain point is more effective than selling a 'vitamin'. * Pivoting can lead to unexpected growth and opportunities. * Building a strong team can enhance business capabilities. * Fear should not hold you back from pursuing your goals. * Listening to customer feedback is crucial for product development. * The journey from idea to market involves multiple stages and challenges. * 'Valuepreneurs' book provides a roadmap for aspiring entrepreneurs. * Success in entrepreneurship often requires mentorship and guidance. * Understanding the market and customer needs is essential for product success. * The evolution of a product can lead to unexpected use cases and benefits. * Entrepreneurs should not hesitate to pursue their ideas and inventions. Connect with Steve * Website: https://swaddell.com/ * LinkedIn: https://www.linkedin.com/in/stevewaddell/ * Company: https://nasoni.com/ * TEDx Talk: https://www.youtube.com/watch?v=14gNJMWvvJo&ab_channel=TEDxTalks Timestamps 00:00 Intro 03:41 Challenges in entrepreneurship 10:31 Focus on “WHO” not “WHY” 13: 07 Strategies to find “WHO”, the market 15:11 Pivoting towards technology and smart solutions 21:20 The future of health and wellness in smart homes 23:43 Uses for sustainability 27:56 Valuepreneurs book: A Framework for Entrepreneurs 34:03 What are the next goals? 38:32 Advice from Steve Support This Podcast Amazon - buy things that Vit Lyoshin recommends * https://www.amazon.com/shop/anhourofinnovationwithvitlyoshin Webflow - Create custom, responsive websites without coding * https://try.webflow.com/0lse98neclhe MeetGeek - Record, transcribe, summarize, and share insights from every meeting * https://get.meetgeek.ai/yjteozr4m6ln Podcast Links * https://linktr.ee/anhourofinnovation Connect with Vit * Website: https://vitlyoshin.com/contact/ * LinkedIn: https://www.linkedin.com/in/vit-lyoshin/ Please subscribe, leave an honest review, and share with people you think will benefit from hearing this information.

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