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APAC's B2B Growth Podcast

ABM Talks: How to Run Your First ABM Pilot Campaign

14 Sep 2021

Description

​In this session, we discuss how to run a successful Account-Based Marketing pilot campaign.  ​We'll be covering: ​How to select your accounts ​How to engage with sales​How to approach orchestration and tactics​What to report on  ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX. Join the Slack channel: https://growthcolony.org/slack

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