He's one of the advertising world's living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine. What would it take for wine companies to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way? New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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