How do you create a new generation of life-long wine collectors and enthusiasts? Hamish Greening knows how to find them and nurture them. Hamish is Private Client Specialist of Chelsea Vintners in London. And he’s built a clientele of under-40 wine drinkers who are happy to spend £400+ on a single bottle of wine. In this fourth episode of New Consumers, New Narratives, Hamish reveals: What turns someone from a wine drinker into a wine collector;How there are plenty of women who want to be included — but who need to be invited in;The role of social media in the buying decisions of the young, cashed-up and curious; Why trust needs to be earned in new ways; andWhy dogs should be welcome at tastings Hamish has all the insights into what the under-40 fine wine drinker is looking for, whether they’re based in London, the USA or Singapore. This podcast series is part of a larger Areni Global research project. Subscribe to our newsletter to get access to our articles and publications: https://bit.ly/AreniNewsletter

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