This is Arete Coach Podcast Episode 1159, with host Severin Sorensen bringing you a captivating episode titled "Rhythms of Marketing: Zigzagging from Art to Heart." In this episode, host Severin Sorensen delves into the world of branding with guest Susan Meier, an accomplished branding expert and executive coach. With her unique blend of artistic passion, education, corporate engagements, and world experience, Susan discusses the importance of aligning personal and corporate branding with core values and the art of storytelling in marketing. She shares insights from her diverse career, highlighting the significance of embracing a zigzag path and integrating creativity into professional branding strategies. This episode is a treasure for anyone interested in the intersection of art, personal growth, and strategic branding. Susan Meier, founder and CEO of Susan Meier Studio, is an accomplished branding expert with an MBA from Harvard Business School. Her career spans over 25 years, including theater management in Singapore and consulting at Boston Consulting Group. Susan's unique approach to branding combines her passion for art and yoga with her extensive business acumen. She is renowned for her strategic insights and ability to empower women in their professional journeys, utilizing personal values and creativity to enhance personal and corporate branding narratives. In the podcast, Susan Meier discusses her career journey, emphasizing the role of diverse experiences in shaping one's professional path. She highlights the importance of understanding customer insights in brand strategy, integrating personal values and passions into one's career, and the evolution of branding in the digital age. Additionally, Susan shares insights on empowering women in the workplace and the significance of creativity and storytelling in personal and professional branding. Her philosophy underlines the authenticity and uniqueness in career trajectories, demonstrating how varied experiences contribute to both personal growth and professional success. In her insights, Susan Meier emphasizes the importance of aligning branding with personal and audience values. She asserts that significant insights in branding emerge from deep customer interactions and that personal storytelling is crucial in both branding and coaching. Through quotes like "Embrace the zigzag path" and "Your career decisions are deeply rooted in your core values," she highlights the essence of authenticity and personal expression in achieving professional success. Her views underscore the importance of a resonant and authentic personal story in creating successful brands. The Arete Coach Podcast aims to uncover the art and science of executive coaching. Learn more about the podcast at aretecoach.io. This Podcast interview was recorded on December 21, 2023. Copyright © 2024 by Arete Coach™ LLC. All rights reserved.

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