220 Tim Dwyer – Business Growth Strategist – Creator of the Tolemy Map

In this episode of the Arete Executive Podcast, I sit down with Tim Dwyer, business growth strategist and founder of Tolemy, to explore how leaders can create clarity, alignment, and activation across their organisations. Tim shares the journey from his early vision in 2008 to develop a “Google Maps for business” through to the creation of the Tolemy Map and his recently published book. We unpack how Tolemy helps leadership teams chart their direction, align their decision-making, and leverage the collective genius of their people. In the second half of the conversation, Tim shifts gears to talk about the importance of slowing down to speed up, taking time to reinvent your business, and nurturing health, relationships, and brand. This episode blends practical strategy with deep leadership reflection — a must-listen for any executive looking to lead with clarity and purpose. Key Timestamps 1:15 – Tim’s original 2008 vision to build a “Google Maps for business” and remove the stress from growth. 4:00 – The inspiration behind the Tolemy name and why navigation is a powerful metaphor for strategy. 6:45 – How the Tolemy Map aligns leadership teams around direction and decision-making. 9:30 – Turning the map into a reference manual for businesses — setting direction, aligning teams, activating plans. 13:20 – The cost of disconnection between leadership teams and how Tolemy closes the gap. 20:40 – Leveraging the “genius” of every person in the business for maximum growth. 34:50 – The danger of accelerating faster and faster — why leaders must create space for relationships. 37:30 – “Slowing down to speed up” — reconnecting with health, business fundamentals, and people. 42:10 – Tim on the current “reinvention window” and why now is the time to reimagine business. 46:00 – Practical ways to build a less frantic, more connected, more intentional organisation.

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