Talking Legacy and Labels with Nelson Eddy

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Recorded29 Jul 2019

Publisheraroundthebarrel.libsyn.com ↗

Handlerec:1916719

Show notes

Words, images, physical objects – these things help tell stories every day. And for a company well into its second century, these stories form the core of how best to shape its future, but it never hurts to take a look into its past. On this episode of Around the Barrel, we talk with Jack Daniel’s historian Nelson Eddy about a new series of products that reach back into the company’s archives, bringing forward a look and feel from a bygone era. We dissect the imagery found on the new legacy edition bottles as well as how today’s technology can be used on every bottle of Old No. 7 to bring Mr. Jack’s story to life.

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