ARRtist on AIR - Meaningful conversations with Software & AI leaders
258: Scaling Pipedrive: Tech Leadership, AI, and Building Great Engineering Teams
18 Aug 2025
What kind of leadership lets you disappear for six months without things falling apart? In this episode of ARRtist on AIR, Agur Jögi, CTO of Pipedrive, shares his approach to building empowered engineering teams, navigating AI transformation in software engineering organizations, and scaling Pipedrive’s CRM business in a highly competitive market and super-dynamic era of software engineering. We talk about how to guardrail AI agents, how Pipedrive develops and retains top engineering talent, how they structure their teams for experimentation and performance, and what it takes to build software that feels personal to 100,000+ customers.
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