In the previous episodes, we've discussed about selling cycles. But did you know that there is one very important step in the sales cycle that can literally keep your cycle going on instead of just ending with the close? If you don't know what that extra step is, then be sure to listen to this episode because today, we're going to discuss about testimonials. Testimonials are more than just those kudos and thank you's that you get from your clients or customers. It's an amazing marketing piece that gives you a social proof of what you can offer. It's invaluable. It's your one winning strategy that you just can't ignore. So today, we're going to slice what a great testimonial is and how you can use it for your business success. And at the end of the episode, our goal is for you to learn: The two reasons why you ask for a testimonial What are the components of an effective testimonial The correlation between customer loyalty and testimonials My special bonus tip for you Why selling and the whole shebang is all about relationships If you're interested in digging deeper into the Art of Sales, being sure to subscribe on iTunes or Stitcher to get the latest updates when new episodes are published. Feel free to leave your comments on the topic by going to theartofsales.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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