How to Create What People Actually Want with Erin and Sara Foster
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How did Erin and Sara go from quiet years to multiple simultaneous successes?
Erin and Sarah Foster are having what looks like one of those overnight success moments. Their favorite daughter, a growing fashion brand. They have Nobody Wants This, a hit show on Netflix. They have a podcast, a venture fund, a production company, and this whole ecosystem that suddenly feels like it's working everywhere at once. But what I loved about this conversation is how honest they are about what came before that. The years when the phone just wasn't ringing, the jobs that didn't work, the things they said yes to before there was a clear plan and the failures that quietly became the foundation. We talk about their partnership, money, privilege, ambition, IVS, building a brand people actually believe in and why women need to get much more comfortable with saying what they want and what they deserve to be paid.
They are funny, sharp, deeply honest and proof that sometimes the thing that looks late is actually arriving right on time. Here's Erin and Sarah Foster. If you've ever worked in sales or run a team that does, this stat will hit a nerve. Sales teams spend about 50% of their time on admin work, entering data, chasing updates, logging activity, instead of selling, building relationships and closing deals. If the tool you're using is creating more work than it removes, something has gone fundamentally wrong. That is where today's sponsor, Pipedrive, comes in. A simple, intelligent CRM tool loved by growing sales teams. Pipedrive was built from the ground up to strip away manual work, smart automations that handle the repetitive stuff like follow-up reminders, deal updates, and activity logging.
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The best way I know how to hold on to it is to let what I'm wearing do some of the work. Macy's late summer edit is a great starting point. There's a trick I've been noticing everywhere lately, using swimwear as the base of a full outfit instead of an afterthought. You just start with a good suit, pair it with a breezy cover up, a little textured bag and some simple sandals. So the whole thing feels intentional. The Mediterranean inspired tones this season, warm terracotta, golden amber, deep sea blues. They're really what carry the mood. A patio dinner starts to feel like something on the Riviera and a proper fragrance keeps that summer feeling going through the evening. You don't need to leave home to keep the summer mindset.
Macy's has the styles, the colours and the beauty essentials to help you soak up the rest of the season. Head over to Macy's or shop online today. Erin and Sarah Foster, welcome to Aspire. Thank you. I'm very happy to have the two of you here. It feels like a really freaking long time coming. I know. Right? I know. It really does. I have so many things that I want to talk to you about, but I just, I feel like I've been surrounded by you guys ever since I first moved to LA. Is that a good thing or a bad thing? Why? You know, it depends on the day, if I'm totally honest. But I do feel, and this is the thing that I'm most excited to talk about, that there has just been this groundswell of success for the two of you in very recent years, despite you having been around and having done so much.
And that's what I really want to talk about, because I feel like Specifically with my audience, there will be so many women that are sitting there in their late 30s, in their early 40s, that have ambition, that have drive, that have work ethic, and yet they still are looking for permission.
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Chapters
7 chapters
1
How did Erin and Sara go from quiet years to multiple simultaneous successes?
0:09–16:41
2
How did failure and pivoting shape Erin's writing career and TV success?
16:41–24:55
3
What unexpected opportunities turned a t‑shirt collab into the Favorite Daughter brand?
24:55–49:16
4
How did the Netflix show Nobody Wants This influence Favorite Daughter’s brand visibility?
49:16–51:03
5
What is Favorite Daughter’s growth strategy and are they aiming for acquisition?
51:03–53:51
6
How do Erin and Sara manage money, partnerships, and split income across their ventures?
53:51–58:54
7
How do the founders balance work, family, and building new businesses in the current media/retail landscape?
58:54–1:32:45
Speakers
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