Kristin Cavallari on the Business That Set Her Free

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Aspire with Emma Grede 1h 8m 2 speakers 8 chapters transcribed 2 months ago
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What is the main topic discussed in this episode?

Emma Grede 0:00
My debut book Start With Yourself is available now. You may have seen the headlines or the clips on social media but this book is exactly what I intended it to be. A conversation that will make you think and it's a blueprint for anyone pursuing success without the toxic positivity. Everywhere I go women ask me how I got to where I am but what they're really asking is how can they get there too. Start With Yourself is my answer and it will be your answer too.
Emma Grede 0:36
Today, I'm having a conversation with Kristin Cavallari. Most people first met Kristin when she was 17 years old on Laguna Beach. But since then, she's been a reality star, a mother, a divorcee, a podcaster, and someone who has had almost every chapter of her life watched and judged in public. But what I find so interesting about Kristin is not the public narrative around her. It's what she quietly built beneath it. Today, she's the founder and CEO of Uncommon James, a business she started with $50,000 without a big team or a perfect plan, but a very clear understanding of her customer. We talk about building that company while raising three young kids, why its success gave her the confidence to leave a marriage that no longer fit, and the mindset that shapes the way she thinks about money, freedom, and work.
Emma Grede 1:23
Here's Kristin Cavallari. When you're running between meetings, calls, events and everything in between, the moments between meals can quietly derail your whole day. When your energy dips and your focus goes and your mood just totally goes with it. Whatever you eat in those gaps matters more than people give it credit for. Stars and Honey is one of the smarter protein bars that I've come across in a category that's evolved a lot recently. They're made with whole ingredients with balanced macros and no sugar, alcohols, gluten or seed oils. They're easy to digest, which helps when you're moving through a busy day and you don't want to feel weighted down. And the taste actually holds up. That's the part that usually makes or breaks whether a snack becomes a real habit.
Emma Grede 2:10
It's the kind of thing that you can keep in your bag or at your desk and feel good about reaching for. Stars and Honey Protein Bars are now available at Target stores nationwide. Pick up a box during your next Target shopping trip. Kristen Cavallari, welcome to Aspire. Thank you. I'm excited to be here. I'm so happy to have you here. I honestly, when I think about you and I've been thinking about you nonstop for the last couple of days, like I just said to you, I feel like you've always been on a screen in my life, my entire life, which can't be true because I'm much older than you, but I feel like you've just lived such a big life. There's like, you know, you as a teenage reality star, you as an adult reality star, there is you as the businesswoman, as the mother, as the divorcee, as the podcaster, you've just done so much.
Emma Grede 3:00
And what I want to ask you is like almost what is the, what is the through line? What is the one thing that has never changed in your life throughout all the stages that you've been in? Wow. I love that question.
Kristin Cavallari 3:12
We're just starting off strong.

What life experiences shaped Kristin Cavallari's views on financial independence?

Kristin Cavallari 3:13
Okay. Wow. The one through line, probably authenticity. And I really credit that to having a lasting career. I think when I, you know, got in the entertainment world on Laguna beach when I was 17, I I was authentic then without even realizing it. I think it wasn't a conscious decision. I just have only ever known to be myself, to fully be myself. And that's lasted throughout well into adulthood. And now I'm 39 years old and I can sit here today and still tell you, I've always been authentic. Everything I've done, it's because I've wanted to. And... even launching businesses, brand deals, the podcast, anything I've ever done, it has to be something that I fully encompass and I'm fully on board with and excited about.
Kristin Cavallari 4:01
And I think that the audience can tell through all of that.
Emma Grede 4:03
100%. I think it really shows. I heard you say recently that this is the first time in your life where you literally don't give a shit what anyone thinks, which I love that for you.

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